Chicago, Illinois (March 31, 2008), North America Sports Media Inc. (NASM) today announced the acquisition of Dodds Athletic Tours to compliment its Premiere College Sports division, forming the largest full-service official collegiate sports tour company in the United States. «PRESS RELEASE»

Dodds Athletic Tours has concentrated on one important goal; to be the best there is in Athletic Tour Travel. Dodds started by taking the University of Illinois to the Rose Bowl in 1963 and has been expanding ever since. In over Four Decades of Service, Dodds has excelled to be the leader in College Football and Basketball Tours.

FOOTBALL «VISIT» Over the past four decades, Dodds has been a part of virtually every bowl site in America, including all four sites of the most important Bowl Championship Series! [view previous tours] That level of expertise we have achieved gives you the assurance that your bowl tour will be done in a high quality manner reflective of your high standards.

Because we work with so many fine universities, Dodds is recognized by the various bowl sites as the leader in athletic tours. As such, Dodds is given preferential treatment by the very best vendors (premier airlines, quality hotels, and the best ground operators). In turn, we pass this VIP treatment over to you and your tour giving you the value that only Dodds can give.

BASKETBALL «VISIT» From early season tournaments in Hawaii, Alaska, or Las Vegas to the last buzzer at the end of the Final Four tournament, nothing is more exciting than a good basketball game. [view previous tours] The fast-paced athleticism, the momentum shifts, the final shot to decide the game, college basketball is arguably the best game there is! And Dodds Athletic Tours is the best choice to take you and your fans to where the action is!

Dodds Athletic Tours has been taking fans to great early-season tournaments such as the Maui Invitational, the Great Alaska Shootout, and the Rainbow Classic for years. And Dodds Athletic Tours shines brightest at the most insane time, the NCAA TOURNAMENT! On that special Sunday in March, the NCAA pairings are announced and the race is on. If your team is fortunate enough to make it to the Sweet Sixteen, the fans start going crazy because this is where some of the best pure basketball is played! Plus, they realize that if their team can win just two more games, then they are headed to the Big Dance!

If your team is one of the fortunate four who win the Regional, you need to be prepared to leave only five days later with 800–1500 fans for the NCAA FINAL FOUR! At that time, the phones go crazy, the hometown celebrates, and the team is on the brink of immortality! Nothing in all of sports is more exciting than the spectacle and the magic of the NCAA FINAL FOUR! And no one is more prepared to get you there at a moment's notice and in style than Dodds Athletic Tours.